Professor Karen Nelson-Field, the Founder and CEO of Amplified Intelligence, joins the Hard Mode podcast to discuss their significant impact and upwards trajectory. Amplified Intelligence are an Adelaide audience measurement company, leading the global attention economy. As current metrics fail advertisers and cause media spend to disappear with minimal value to brands, the team's attention focussed proprietary technology evens the playing field by adding a human measure that is fair to all platforms and when applied, highly effective.
Professor Karen Nelson-Field, the Founder and CEO of Adelaide based Amplified Intelligence, joins the Hard Mode podcast to discuss the company's significant impact and upwards trajectory.
Amplified Intelligence lead the global attention economy - recognising that current metrics fail advertisers and cause media spend to disappear with minimal value to brands. The team focus on audience measurement and attention, with their proprietary technology evening the playing field by adding human measures that are fair to all platforms and highly effective when applied.
Karen discusses her journey from academia to entrepreneurship, the importance of public engagement and challenging assumptions amongst other talking points in this great chat.
Talking points:
Links:
Links:
Follow Amplified Intelligence on Twitter: @amplified_intel
Follow Prof Karen Nelson-Field on Twitter: @KNelsonField
Follow Tractor Ventures on Twitter: @tractorventures
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This episode was hosted by Garry Williams: @gwilliamsALTS