Hard Mode

Transforming Boring Industries with Framefox

Episode Summary

This episode of Hard Mode Podcast features Framefox Founder George Coltart. Based out of Hawke's Bay, NZ, Framefox help you design simple, beautiful custom framing. So that you can easily frame any poster, print, or photo without leaving the house. George and Tractor General Partner (NZ) Lance Hodges have a chat about Framefox's approach to transforming boring industries.

Episode Notes

Welcome to this episode of Hard Mode featuring Framefox Founder George Coltart. George helps people design simple, beautiful custom framing to easily frame any poster, print, or photo without leaving the house.

Framefox have been a predominantly bootstrapped business that has benefitted from particular marketing techniques and word of mouth, which George attributes to the way that they are transforming a somewhat boring industry into something translatable into the digital focused world.

In the conversation with Tractor Ventures General Partner (NZ) Lance Hodges, we dive into George's background in UX/UI design, transitioning the side-project to a full-time business and solving for a number of complexities along the way, including international expansion.

Talking points:

Links:

Online:

www.framefox.com.au

www.framefox.co.nz

Framefox on Instagram: @framefoxframes


www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Lance Hodges:  @lancehodges